All The Small Things

We collaborated with Suburban Girl and DEPT to develop a comprehensive campaign that highlighted the power of social connections in fostering creativity and community. Data on Young Adults showed users like to share their hobby in private settings, so we created our campaign around users showing their interests in a private Facebook Group. We followed the journey of a young creative who discovers her passion for creating miniatures. As she explores her new hobby, she connects with like-minded individuals from around the world through Facebook, forming meaningful relationships and learning from their experiences.