Family Business

We collaborated with The Mill and DEPT to develop a comprehensive campaign that highlighted the power of social connections in preserving cultural traditions. Our team worked closely with the agencies to craft engaging storylines, visually stunning assets, and effective messaging that resonated with our target audience: young adults in India. In this captivating campaign, we followed the journey of a woman as she travels through India in search of traditional fabrics created by her extended family. Along the way, she uses Facebook to connect with her loved ones, share photos and reels, and learn more about her cultural heritage.